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07 Dec 2015

Digital marketing though section of mainstream conversations today remains to be a topic where many have a very doubt. This article tries to provide information regarding digital marketing using simple non-technical terms. The emphasis has been on making this article well suited for non-technical readers. Viral Autobots Bonus

In this era of technological advancement, there would be hardly anyone who'd not have heard about internet marketing. Well, it is a common word used today, however not everyone be familiar with what exactly does it include.

Many people confuse digital marketing with Search engine optimisation (SEO). It is not just SEO or Social networking Optimization (SMO), rather it is an amalgamation of all such activities that are applied to market your website from the most optimum manner. The of such activities would primarily depend on what your business vertical you have.

Market your business

So, consider an example: suppose you own an online bookstore that you just want to market on the internet and create a brand so that you will get users to that will do transactions via your site resulting in revenue generation for the business. What would you do? It may happen that you would not have access to all the expertise on the way to market your website and bring qualified inquiries which you'll want to convert into business prospects. You have to take the help of internet marketing experts who have the domain knowledge to market your brand.

Hence the next question which happens in your mind would be would online marketing help you in getting business in addition to your conventional marketing strategies? Different digital marketers would reply to that question in another way. The best logical response to that would be that digital marketing initiatives would complement your conventional techniques, augmenting your brand presence. So it's not either digital or conventional, rather its conventional & digital both together.

Digital Mediums:

In layman's term, digital marketing is basically promoting brands using online mediums and digital channels. The field of digital marketing includes a complete great number of elements such as mobile phones, online collateral, e-mail marketing, social networks and many more. It's got lots of advantages. Firstly, this is a type of direct marketing. Second, it's feasible to create customized messages which further might be personally customized per recipient. This approach will allow you to measure quantitative results supplying you with information about who was encountered with your messages, at what time, from where part of the world and what actions the viewer too due to your initiative.

Internet Revolution

A few years ago, the methodologies of producing and advancing brands were limited. Since the internet revolution, the methods by which you can reach on your potential customers have multiplied manifolds. Since it is rightly said, the globe is becoming smaller.

The standard marketers are hesitant in employing digital marketing strategies because they are not so familiar with the idea yet. On the other hand you'll find the digital age aficionados who think that implementing online marketing strategies definitely assists them to bring more business. If you're still confused whether to go take the digital route, don't be! Because it would complement the standard practices which would aid you in marketing your brand within an optimized manner. Viral Autobots Bonus


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